Stand On Bottom (SOB) – Recreation-Shifting Lure Technology

• Stand On Base SOB style keeps the bait upright when resting, mimicking organic prey.


• Decreases snags although attracting curious strikes from inactive fish.


• Verified good results in Event-stage performance tests.


• Weighted for lengthy-length casting even in windy ailments.


• Established by anglers, for anglers—analyzed in authentic fishing situations.

The Nasty – Our Signature Bass Killer

• The Awful is a flexible bait for flipping, casting, or pitching.


• Perfect for pressured lakes and stubborn bass with lockjaw.


• Compact profile with irresistible action in both of those very clear and stained waters.


• Most effective employed in the vicinity of structure, grass edges, or submerged timber.


• Component of the ultimate bass hunter's arsenal—when only the very best will do.

The All In – No Excuses, Just Effects

• If you're All In, this bait responses with relentless final results.


• Brings together refined wobble and erratic motion to trigger instinctive strikes.


• Use for deep and shallow retrieves determined by h2o clarity and time of working day.


• Crafted tough with top-tier break up rings and extremely-sharp hooks.


• Each cast is a self-assurance cast when you're throwing The All In.

The Regard – Gain It on Each individual Forged

• The Respect isn’t merely a slogan—it’s the badge you use when your entice outperforms the Competitiveness.


• Developed by anglers who’ve been there, shed fish, and engineered improved gear.


• Each and every solution inside our lineup earns respect via excellent and steady effects.


• The brand for significant anglers who need to make a reputation for them selves.

Crank bait square bill bass fishing
• Join the movement where by bass fishing meets grit, type, and dominance.

Features That Established The Awful Lure Aside

• Precision harmony for all-natural swim action in all retrieve speeds.


• Resilient, extensive-Long lasting finishes made for tournament problems.


• Real looking 3D detailing with hand-applied craftsmanship.


• Hooks created to maintain on after explosive strikes.


• Personalized for southern waters, lakes, and significant-strain zones.

Greatest Utilizes and Techniques for every Model

• The Unpleasant: Flip into large vegetation, pull via reeds and brush.


• The All In: Burn up speedy in excess of rock cabinets or slow roll all-around docks.


• SOB: Permit it relaxation then hop or drag for triggered assaults.


• Sq. Invoice: Deflect off composition like stumps and underwater boulders.


• Consider mixing up your cadence to view what triggers your lake’s giants.